While social media advertising isn’t always seen as a form of traditional selling and marketing, it’s very important not to overlook this avenue.
Social media advertising is a tried and tested method at reaching and engaging with your existing and potential customers and ultimately converting them to make a purchase.
But how?
With social media we’ve never been more connected than we are right now, which opens up many great opportunities to promote your products to a listening audience. But with so many people on social media, how do you make sure you’re promoting your products or services to the right people?
Whatever platform you’re using, social media advertising allows you to target the right audience at the right time with the right message. This is achieved by:
- Effective Audience Profiling
- Creating Great Eye-Catching Adverts for Relevant Platforms
- Ongoing Campaign Management
- Budget Management
- Evaluating and Reviewing
When done properly, social media advertising is a very effective method of reaching and converting your target audience into customers.
What About Facebook Pixel?
Facebook Pixel is a great method of retargeting potential customers who are already familiar with your brand, services and products. Facebook Pixel works by installing a piece of code on your website which collects data to improve advertising on Facebook and Instagram.
A Facebook Pixel campaign works by delivering an advert to people who have already visited your website. They may have looked at a particular product (or added it to their basket) but not purchased. It is a form of remarketing which is a very effective form of social media advertising and while 68% of people who ‘add to cart’ don’t end up purchasing initially, customers retargeted using Facebook Pixel are 70% more likely to buy from you – and often spend more.
What else?
Social media advertising works best when joined up with other digital marketing services, such as remarketing. We run joined up digital marketing campaigns which lead to great results, increased awareness, boosted sales and happy clients!
To see how social media advertising can help promote your brand and sell your products and services, call us on 01242 224315 or email hello@mediawaypoint.com.
