The average person spends 2.5 hours on social media per day, making it a great marketing tool for businesses to reach their clients. With so many businesses now having a social presence, it’s important to know what will make your business stand out above others.
Consistency is key
Profile pictures, names, banners and descriptions. It’s important that your audience can identify you easily. If you have a banner on your website, use this on your socials and your logo should be your profile photo. It’s also a good idea to create a Linktree account that will enable you to share links on your Instagram account and to enter your website and contact number on each platform.
Research your audience
Using your Google Analytics find out who exactly your audience is. This helps to understand what how to market to them. Take a look at your top 3 competitors and see what is and isn’t working for them too. Your audience expects you to know what they want, so preparation is important.
Don’t create your campaigns on a whim. Planning ahead not only gives you plenty of time to ensure your ads reach their full potential, it also allows you to plan the rest of your content around the same topics.
Track your performance
Always research and yes that includes analysing your own content. Using software such as Hootsuite allows you to see how your posts have been performing. From engagement to followers, it’s important to stay aware of what is working for your business.
Our team is always ready to help assist your businesses with all its social media marketing needs. Call us on +44 (0)1242 224315 to start your journey into online marketing today.