Audience Targeted Marketing
Why waste your time with an ‘anyone will do’ approach when it comes to finding potential customers online? We can help you find prospects that are much more likely to convert by targeting them as a result of browsing habits and interests; whether they’ve looked at a competitor’s website, or used a high-value search phrase. They’re already half-interested, they just don’t know it yet. We’re here to give them a gentle nudge in the right direction.
Building Your Audience
How we do this is simple. We’ll build a specific audience to target based on location, demographic, interests and browsing habits; whittling them down to the nitty gritty of who we really want to attract. We’ll then create eye-catching, clickable ads to be shown to them as they browse the web introducing them to your brand/ product/ service, tempting them to find out more by visiting your website. Who could resist?
Visitors to the website as a result of an audience targeted campaign are 35% more likely to convert into an enquiry or sale. Pretty impressive, huh.
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