Keep in touch with anyone who’s digitally interacted with your brand by retargeting or remarketing your advert. ...

For most, Halloween is an evening dedicated to dressing up in your spookiest costume and collecting (or giving away) sweet treats, but commercially, Halloween provides the perfect opportunity for businesses to promote and capitalise on their products and services. Being the first Halloween out of lo...

For many, Valentine’s Day is a day to celebrate all things love! Something that both commercial and cooperate companies can take part in too! February 14th, just like many key dates throughout the year, is a perfect time to capitalise on products, services and to share your love for your clients, ...

Working from home may still seem alien to many people across the UK and focusing on a full day of work can be a difficult task. The team at Media Waypoint are all working from home and would like to share some of their top tips on how they have adjusted to working from home […]...

The Office for National Statistics found that 58% of businesses that took part in their latest survey have experienced a decrease in their turnover since the COVID-19 pandemic started. However, 77% of those businesses have continued to trade. As a digital marketing company, the majority of our clien...

Google’s parent company, Alphabet, has released their most recent financial reports and, while advertising revenue continues to be the firm’s main revenue driver, the reports show advertising spend is declining. Cost per click (the amount Alphabet and Google charge advertisers) has dropped signi...

SEO v PPC: Which Search Marketing Method Should I Use? The ethos of digital marketing is all about raising the online profile of a business. The success of an online business greatly depends on the amount of traffic it can generate to its website. There is no point in having a website or online busi...